Peaceful Protests and Trader Joes

So here’s kind of a cool story.

If you go here, and scroll down a bit, you’ll see a story about

Trader Joe’s and the Coalition of Immokalee Workers (CIW) announced today that they have signed an agreement that formalizes the ways in which Trader Joe’s will work with the CIW and Florida tomato growers to support the CIW’s Fair Food Program.

Basically, Trader Joe’s is committing to be a part of the Fair Food Program, which is a

groundbreaking approach to social responsibility in the US produce industry that combines the Fair Food Code of Conduct – a set of labor standards developed in a unique collaboration among farmworkers, tomato growers, and the food industry leaders who purchase Florida tomatoes – with a small price premium to help improve harvesters’ wages.

At the end of the article, you see the CIW tell its followers that

in light of today’s great news,the CIW is calling off the actions planned for the new Trader Joe’s store in Naples

Ha!

Love it.

I love that A) the people from CIW were actively working on peaceful protests in an effort to make a difference in labor standards, AND IT WORKED!

And I love that B) Trader Joe’s, a store that my wife and I LOVE, chose to jump on board with the Fair Food Program (even IF it was because of threatened protests).

It’s a win-win-win-win! (CIW-Trader Joes-farmworkers-consumers, respectively)

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